Technology for the ADHD Real Es…SQUIRREL!!!

Real Estate Agent & Trainer using the power of technology to achieve maximum productivity

Category Archives: Leverage

eEdge vs eEdge with Professional Add-on

Should you get the Market Leader Pro Add-on?

Well, it depends on your needs and your web presence.

If you are ‘old-school’ and don’t really use a lot of technology in your touch programs, and you don’t necessarily want to drive traffic to an impressive, informational website, you should probably save the money and use it for stamps and stationery.

However, if you want to leverage technology in your touch programs, and you want your leads and clients to see your website as the only source they need for the information they need to find the right house, you should definitely consider the professional edition.

(Full disclosure: I’m a geek. I do not get any type of benefit from you choosing one option over the other. I simply want to convey why I chose to go with the Professional Edition.)

Differences visible to the public

When I first activated my eEdge account, I went with the basic account. While I was assisting another agent who had gone pro, I quickly noticed the visible difference. There are many things that aren’t visible from the public’s perspective, but the things that are visible definitely stand out. As for the visible difference on the website, consider these two property listings, with the changes that I can see bordered in gold:

Items not visible to your leads/clients

Allow me to translate “marketing-speak” to “agent speak.” I’m using Market Leader’s information, and interpreting the best I can, so please forgive me if I’ve misread something. The changes they highlight are as follows:

  • “Deluxe” listing packages, which have brochures, flyers, and postcards that have been coordinated to produce a consistent brand.
  • Unlimited virtual tours with text, photos and music. This is available ala carte for $49 (or maybe $99 – I can’t fully recall) each.
  • Extended library of eNewsletters and eCards.
  • The ability to create custom campaigns, in addition to the stock 33-Touch, 12-Touch, and 8×8’s available. This allows you to change the dates when your items deploy as well as what gets deployed.
  • Craigslist posting service.
  • The ability to embed a search widget into your other sites, such as your blog, email signature, etc.
  • Expanded list of available website themes.
  • Additional search fields and “search by map” options on your website.
  • A selection of vanity URL’s already secured by Market Leader. (personal note: I got “” – HOW COOL IS THAT?)
  • The option to add “Featured Partners” to your website (translation: sponsorship opportunities!)
  • Customizable email templates.
  • The addition of an RSS feed alert for new leads,
  • The ability to access your database, schedules, tasks, etc. from your smart phone. (To me this is a HUGE advantage!)
  • Detailed customer information, including the number of times they’ve seen specific properties, when they last accessed the site, which ones they’ve saved, etc. (Personally, if I can see that a lead or client has viewed the same home 5 different times, I know that I need to be picking up the phone ASAP!)
  • Performance management allows you insight on your close rate, unsubscribe rate, etc.
  • Site activity monitoring, allowing you to see where your leads are finding you so you can better play “red-light, green-light” with your marketing dollars.

Have you discovered any other differences that I’ve missed? Let me know.


Why you need Google Voice – TODAY!

There are only a few programs or services I recommend with the same fervor as I do Google Voice (“GV”). Let me lay out the case:

0.5 – Before I get started, the first point: IT’S FREE!!!

1. You get to pick your own number – My name is Kale, so the last 4 digits of my GV number spell out KALE. Easy to remember & reinforce your brand or line of work.

2. You determine where it rings – Send it to your cell phone while you’re out. Send calls to your desk phone when you’re in the office. Have GV simultaneously ring your home, cell, and mobile device if you want the convenience of deciding as the phone is ringing.

3. Since you determine where it rings, your clients get seamless service when you’re away – Getting ready to go on that cruise with the family? Program it to send your calls to a colleague’s phone. A programmable setting allows you to determine whether Caller ID shows the caller’s number or your GV number, so change it to the GV number & ask your colleague to answer any calls showing that number as if they’re sitting at your desk. For example, if your client is expecting you, “John Doe,” you can ask “Mary Lamb” to answer “John Doe’s office, Mary speaking” instead of “This is Mary.” How’s THAT for professional?!?

4. Transcribed voicemails – Set your phone to send calls to GV voicemail instead of your provider’s voicemail, and a transcribed copy of the message will be sent to you via text message and/or email. This will help you determine if you need to drop everything & return the call or if it can wait (80/20 focus at its finest). If by email, the sound file will be attached. No more “I never said that!” when you can email them the sound of their own voice.

5. No more fat-fingering or misdialing a number found online – Download the GV extension for your web browser (which, IMHO, should be Google Chrome anyway), and when a phone number appears on a webpage, simply click it to call. A pop-up will ask you which phone you would like GV to ring, and once you’ve answered the phone specified, GV automatically dials the number for you. You can’t possibly get through your database touches any faster than when you bring up the next contact in your database program as your current call is winding down. Say “Goodbye,” hit the “Connect” button in the pop-up window, and you’re speaking with the next contact faster than answering call-waiting.

6. Define groups & have each hear a customized message and/or ring to a different location – Have your current clients to come to you immediately, but people who are not listed in your address book go to voicemail or be screened (where they are asked to say their name so you can decide whether to take the call). Not a problem. In the cold-calling zone? Send everyone except those marked as “Prospects” directly to voicemail.

Have you signed up yet? If not, go to and get started right now.