Real Estate Agent & Trainer using the power of technology to achieve maximum productivity
How NOT to get lost chasing the Pinterest squirrel
It’s been called the king of social media “squirrels” – the ubiquitous description for anything that distracts from the important and spirals you into uselessness. Here’s a radical concept: exercise some self-control. Make your site a squirrel for others to chase. If you can manage that, you might just nab some squirrel-chasers (a.k.a. “clients”).
First of all, what IS “Pinterest?” They self-describe as a “visual pinboard,” which is horrible marketing, IMHO. I mean, have you ever installed an audio or olfactory-based pinboard on your wall? So let me draw a “visual picture” for you. Pinterest is the intersection (and sometimes train-wreck) of:
- The “Interests / Activities” lists of Facebook
- The “Like” and commenting functions of Facebook photos
- The hashtags & “@username” mentioning function of Twitter
- The photo hosting of Flickr
- The ‘Categories’ filing system of your blog
- The user-defined community (local and hyper-local) information of Wikipedia
- The link-bait capabilities of all the best sites
And thus I present to you “Lessons Learned While Watching Social Media Squirrels”
The “Interests / Activities” lists of Facebook helped me identify common interests with a potential client before I presented my agency offer. They got out of control, however, when we began claiming every activity we had heard of as being something we actually were into. Lesson: Curb your enthusiasm, and your time online, by going deeper with your interests rather than trying to be everything to everybody.
The “Like” and commenting functions of Facebook allowed us to interact with our sphere rather than just continually pushing out content. The same applies for the “@username” tagging function of Twitter. Lesson: Train yourself now to make interaction a vital part of your time on Pinterest.
The hashtags from Twitter and the ‘Categories’ & tag functions of your blog allow us to easily follow common threads. They also increase reader retention because one can go link-to-link on the topic of interest. Lesson: As Gary Keller would say, “start with the end in mind.” Create broader categories and fill them with interesting content.
The hosting of photos on Flickr and videos on YouTube allows us to get our content out to the world. Pinterest takes this to a whole new level, with great advantages of hosting content here. Lesson: Because our brains actually think in pictures, not words, Pinterest has built a better mousetrap – or squirrel trap – for capturing leads and interest.
If you haven’t heard the phrase “hyper-local,” welcome back from hibernation. With Wikipedia, you had a chance to describe your area in glowing terms. Then others had the right to edit your words and make sure you remained relatively anonymous. With Pinterest, it’s your baby and you get to dress it as funky as you want. Lesson: Here’s your chance to show me why I should move to your area. Prove to me that you’re the local expert by introducing me to the people that make your town great and giving me detailed information on the places and events around you.
Techies have been saying for years that you should master baiting best-practices. Pinterest is growing at an astronomical rate, and THIS is the time to go scribble your web address all over the canvas. Lesson: Post photos that relate to a community or story on your website or blog, then make it a hyperlink to that community or story.
…More to come…