Harnessing Pinterest for your business

If you’re like me, you’re hearing Pinterest everywhere you turn. I decided to explore it from various perspectives and posted a deconstruction of the site yesterday. I hope it helped you see beyond the hype & scary stories of copyright infringement. Of course, I’m not in the business of social media, I’m in the business [...]

How NOT to get lost chasing the Pinterest squirrel

It’s been called the king of social media “squirrels” – the ubiquitous description for anything that distracts from the important and spirals you into uselessness. Here’s a radical concept: exercise some self-control. Make your site a squirrel for others to chase. If you can manage that, you might just nab some squirrel-chasers (a.k.a. “clients”). First [...]

Password Security

My friend Jason Alcock over at Kardon Technology wrote a phenomenal post about password security. The *only* thing I would suggest specific to real estate is making the password 8 characters. I’ve found several sites that limit the password to 8 characters.   In his post, Jason identifies several critical points which I have always [...]

Demystifying SEO Keywords

OK, those of you who like to keep the little man behind the curtain and believe in the Easter Bunny, stop reading now. If you like to pull back the curtain and know the “How” behind the “What,” this entry is for you. Secrets behind the ubiquitous “SEO” (Search Engine Optimization) are about to be broken [...]

Acronyms

I’m just as guilty as anyone else of including an acronym in a post without spelling it out. In an attempt to help my dear friends & followers actually READ some of the things found online, I wanted to start a rolling list of frequently used acronyms. This will also (hopefully) help my brother, who [...]

Favorite Websites vol. 1

Frequently I’ll be working with or talking with an agent about how to improve their business and/or life, and I find them scrambling for a pen as soon as I say “.com.” In order to keep whiplash injuries down, I thought I’d start listing them here. Of course, this will only be a partial list, [...]

They’re charging WHAT?

A colleague had signed up for a service that allegedly helps promote you and your business online (SEO). I couldn’t believe that 10 minutes of my time was worth $350 in the mindset of this company.